creative brief
Why This Brief Matters
Over the years of working with a wide range of projects, I’ve developed my own formula for collaborating with clients. I ask the right questions — the ones that help me get a complete understanding of your goals and expectations.
Below is a set of questions designed to help me understand your project — its philosophy, stylistic preferences, and expectations.
By answering them, it’ll feel like we’ve spent three hours together discussing your vision in depth.
Enjoy the process — I hope you’ll find it inspiring to reflect on your answers.
Anna malyi
This short questionnaire will help me better understand
your project, values, and aesthetic.
Feel free to write openly and casually — the more honest and detailed your answers, the better I can shape your visual identity for Instagram, your website, and beyond.
Thank you for your trust
Your answers shape the soul of your brand. I seek meaning in every project — and design that reflects it clearly and with care.